That’s because there was a fundamental flaw in the Silicon Valley premise that anyone on Madison Avenue could explain: Attention doesn’t equal a good advertising opportunity. That has never been the case in the offline world, so it’s perplexing that the brightest minds in Silicon Valley would think all eyeballs are equal. Since when did an hour with a magazine get priced on the same scale as a 3 second drive-by of a billboard?

Erin Griffith - "We're still waiting..."

Looking at the next generation of advertising companies, it seems that there's a very wide market for what I'll call "near-response advertising", instead of "direct response". It's about helping companies measure the value of brand advertising. It's about helping advertisers focus brand ad dollars where they're most effective.